我的学术研究重点是探讨设计与市场的作用关系，以及文化对设计的影响力。大量设计作品都是基于上述两个出发点展开，主要是包装设计。为企业创造巨大经济效益和良好社会影响，从1986年至今获得“PDC”“ CLIO” “WPO” “ MOBIUS” “中国之星”等国际设计大赛金奖几十项，出版相关设计专著五部和论文发表数十篇。
•Director of the Design Department, Arts College of Sichuan University
•Member of the Graphic Design Committee of the Chinese Artists Association
•Deputy Director of the Design Committee of the China Packaging Federation
•Chairman of the Sichuan Graphic Designer Association
The focus of Chen’s academic research is on the study of the relationship between design and marketing, as well as cultural influences on design, which is the basis of most of his works. His works are mainly about packaging design. From 1986 to the present, Chen has received dozens of gold medals in numerous international design competitions, such as PDC, CLIO, WPO, MOBIUS, and China Star. He has published 5 books and dozens of articles.
Chen pays attention to the combination of traditional Chinese arts and modern culture. He focuses on the artistry but also takes into account the economic value of his design. The packaging design of Swellfun, as an example, is based on the traditional concept of “metal, wood, water, fire, and earth” while embracing creative concepts as “front shop and back alleys,” “stylobate,” and “snuff bottle.” Such a combination successfully injects Chinese cultural style and taste into his packaging design to create enormous economic benefits.